An idea is not
a company yet.
This is the machine that takes one apart. Assumptions ranked by what breaks if they are false, the cheapest way to find out, and an honest verdict at the end of it.
Scroll to take it apart
One — the blueprint opens
A person, not a market
The sheet unfolds and somebody specific steps out of it. Not a segment — one person whose Tuesday is worse than it needs to be.
Collect
Go and ask
Five conversations about what someone actually did last month beat a quarter of building on what you assumed they would do.
The Venture Atlas
Nine instruments, one system.
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Idea Genome
The six parts of the idea, and how strongly each one holds.
One idea at a time